What’s Beautiful Campaign: The Goal
|May 10, 2012||Posted by Emily under Uncategorized|
As someone who runs 75 miles in a week, has trained for an Ironman, and races way more than once a month every month of the calendar year, you’d probably expect me to be rail thin. But I’m not.
And you know what? I love that about myself.
And I love that I love that about myself.
I love that when I wake up in the morning, I don’t think about how many calories are in my breakfast (or my second or my third breakfast) but about how long my run is going to be, or how fast I’m going to aim for on my track repeats.
I love that when I shop for clothes, I don’t obsess over how small the size is, but how much fun it will be to pass some dude wearing hot pink from head to toe.
I love that my refrigerator is not plastered with pictures of models taunting me not to eat another cookie, but with my marathon goal times, challenging me to work harder every day.
I love that I don’t own a scale, but I do own enough running clothes to not do laundry for a month (or three).
I love that my body is strong.
I love that my body just carried me to a 3:08.01 marathon, more than an hour and a half faster than the first marathon I ran.
I love that my body not only trained for an Ironman, but finished it, even when the race threw me obstacle after obstacle.
I love that my body lets me push it to its limits, and performs, day after day, race after race. To me, beauty is all of these things, not a pair of size zero pants.
When I got asked to participate in the new Under Armour, “What’s Beautiful” goal-setting challenge, I did not hesitate to say yes because this campaign is based on the premise that beauty is strength. The competition strives to “show the world what beauty really is” by challenging women to set goals and kick all kinds of ass to achieve them. The campaign is built around words that define me and my approach to endurance sports: tenacity, competitive spirit, drive. The hardest part for me, was not deciding whether to participate, but to narrow down the best goal to push me to my limits.
Since recovering from the broken foot that sidelined me from running last Fall, I have already pushed myself to my limits and beyond. I’ve raced nearly every distance this year, proving at first that I could return from a broken foot by being smart and listening to my body and later by showing that I can work hard, train my butt off, and perform. I set PRs in short distances and knocked 20 minutes off my marathon time last week. The obvious question after these last, amazing four months, is what will push me even harder and challenge me to go farther?
Well, I’m taking this challenge literally. I am going to go farther.
On May 20th, I’ll be walking to the start of my first ultra-distance race: the Dirty German 50k in Pennsylvania.
Because it’s so close to my goal marathon, this goal is going to challenge me to balance the two things that have made my year so successful. I am going to need to be smart about recovering from my last race, by listening to my body, and not risking an injury. And, I am going to need to perform, by running longer than I ever have before.
If you’ve been reading my blog for a while, you know that it’s rare for me to get involved with brands, and that I only do it when it’s something I really believe in. Well, this campaign without question meets that need. I mean, goals, challenging women to be the best they can be, defining beauty by strength and physical accomplishment? Sign me up.
And while you’re doing that, how about a chance to win $500 worth of Under Armour gear? Personally, I am digging their commitment to some flashy colors and bold patterns. I wouldn’t mind chicking some dude at my ultra sporting these…
And the official rules for entry:
No duplicate comments.
You may receive (2) total entries by selecting from the following entry methods:
a) Leave a comment letting me know what Under Armour item you want to try.
b) Tweet about this promotion, including exactly the following unique terms in your tweet message: “#whatsbeautiful” “#sweepstakes”; and leave the URL to that tweet in a comment on this post
c) Blog about this promotion and leave the URL to that post in a comment on this post. To comply with FTC Guidelines (see http://www.ftc.gov/opa/2009/10/endortest.shtm), entrants’ blog posts must disclose that they are receiving a sweepstakes entry in exchange for writing the blog post.
d) For those with no Twitter or blog, read the official rules to learn about an alternate form of entry.
This giveaway is open to US Residents age 18 or older. Winners will be selected via random draw, and will be notified by e-mail. You have 72 hours to get back to me, otherwise a new winner will be selected.
The Official Rules are available here.
This sweepstakes runs from 5/10-5/21.
Be sure to visit the Under Armour page on BlogHer.com where you can read other bloggers’ posts!